Monday, September 23, 2013

Miley Cyrus' 'Wrecking Ball' Helped Convince RCA To Sign Her

One week after Miley Cyrus' salacious music video for "Wrecking Ball" smashed the 24-hour record for views across the Vevo platform, the accumulation of those streams helped propel the ballad to the top of the Billboard Hot 100. "Wrecking Ball" leapt 22-1 on last week's chart, giving the 20-year-old Cyrus her first chart-topper less than a month before "Bangerz," her fourth studio album and RCA Records debut, arrives Oct. 8.
After "Wrecking Ball" dipped from a prior peak of No. 14 to No. 22 on last issue's Hot 100, the Sept. 9 Vevo premiere of the song's music video helped increase its U.S. streaming numbers by 1,565% in its fourth week on the chart. Directed by Terry Richardson, the clip depicts Cyrus straddling a swinging wrecking ball and licking a sledgehammer in slow motion.

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